We're hiring! Join our marketing team

Job Title: Snr Marketing Executive/Marketing Manager
Location: London office (East Putney)/Hybrid, with occasional travel
Reports To: Head of Marketing
Company: Jon Baines Tours Ltd

Are you ready to join a talented, energetic team in a friendly, niche travel company with a truly unique product offering, where there is never a dull moment?

Are you seeking a key marketing role with flexible hours in a boutique team where EVERY voice is encouraged to contribute?

Are you passionate about travel and the world?

Are you a parent looking to use your solid marketing skills and experience around family and school hours? (not essential, to be clear!)

If the answer is YES, you may be the person we are looking for.

Jon Baines Tours is a leading provider of specialised and unique study tours. Trusted and highly experienced, JBT has run fully escorted medical, professional and cultural tours and cruises around the world since 2007. The tours are led by handpicked tour leaders who are experts in their field.

Based in London and Melbourne, we curate small-group experiences that inspire and educate healthcare professionals and culturally curious travelers.With a family-owned ethos and a passionate team, we combine our love of travel with exceptional expertise. Our co-owners, Jon and Karen, lead the business from the Australian office and we have a small London team, within which this role will sit.

‍We are looking for a skilled, confident marketing professional to integrate into our close-knit team.

‍You will be a self-starter and a skilled Snr Marketing Executive/Marketing Manager with the ability to create, deliver and manage a strategic marketing plan for our tours and brand. You will support the Head of Marketing in delivering the marketing strategy and associated campaigns.This role is a minimum of 3-4 days per week or across a 5-day week if, for example, you are working school hours.

‍Are you right for this role...?

• Do you have strong digital marketing expertise alongside a sound understanding of advertising and print production?
• Are you a self-starter with a can-do attitude?
• Do you delight at the idea of making an immediate difference within a small, responsive company?
• Are you creative, practical and enthusiastic?
• Are you looking for variety and ownership in a fun sector, but would also like the support and direction of a Head of Marketing.?
• Do you have proven experience in a marketing role, with a strong focus on digital marketing?
• Do you have expertise in advertising, media planning, and print production processes?
• Are you proficient in SEO, SEM, Google Analytics, and email marketing tools
• (HubSpot/Mailchimp)?
• Do you have a good understanding of CRM software, online marketing tools and social media management?
• Do you have strong project management and organisational skills?
• Do you have excellent written and verbal communication skills?
• Are you able to work independently and manage multiple projects in a fast-paced environment?
• An extra bonus if you are you familiar with the travel, education, or healthcare sectors.

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What would you be responsible for?

‍As Snr Marketing Executive/Marketing Manager, you will take the lead on developing and executing marketing initiatives, ensuring alignment with our business goals and promoting our portfolio of professional healthcare and cultural tours.

‍By...

‍Campaign Development and Execution

• Implementing marketing campaigns to promote around 40 tours annually, working closely with the Head of Marketing.
• Coordinating advertising plans and sponsorships to support the tours roster.
• Negotiating packages that best meet our budgets with titles that best serve the tribes we
• are targeting.
• Managing the production of print materials, including brochures, flyers, and advertisements.
• Working collaboratively with sales and operations teams to align marketing strategies with client engagement goals.

‍Digital Marketing

• Developing and executing digital campaigns across platforms, including SEO, PPC, and social media.
• Managing social media accounts (LinkedIn, Facebook, Instagram), creating engaging content and fostering community growth.
• Overseeing website updates and enhancements to ensure a seamless user experience.
• Optimising email marketing campaigns, managing segmentation and performance tracking.
• Analysing digital marketing metrics and use insights to refine strategies.

‍Content Creation and Brand Management

• Supporting the content editor with storytelling efforts to highlight the unique value of our tours.
• Writing content for email marketing and social media posts
• Ensuring adherence to brand guidelines across all marketing outputs.

‍Collaboration and Communication

• Working with the Partnerships Manager to build relationships with professional organisations and associations and provide marketing collateral and content when deals are made.
• Contributing to the organisation and delivery of online and offline events for prospective and existing clients.
• Supporting PR initiatives and media outreach to increase brand visibility as directed by the Head of Marketing.

‍What would you want to join us?

• Small Team Environment: Enjoy a flat structure and close collaboration with a talented team. Also, we like to chat!
• Creative Opportunities: Bring your ideas to life across diverse marketing channels.
• Meaningful Work: Help create transformative travel experiences for professionals and cultural enthusiasts.
• Travel Perks: Familiarisation trips abroad and opportunities to attend tours and events.
• Flexible Work: Benefit from a hybrid work environment with office-based and remote opportunities, as well as the opportunity to work hours to suit.
• Opportunity for hands on development in a niche travel area, in a company that encourages you to grow to your full capability.
• You could well be a parent who stepped away from a skilled marketing career to have a family, who would like to get their teeth into a juicy, satisfying role around school and family hours.

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‍How to Apply

‍If you believe you're the right fit for the role and our team, please send your resume and a cover letter that briefly tells us what YOU would bring to the role AND answers the three questions below to karen@jonbainestours.com:

1. Describe in 100 words the most interesting travel experience you have ever had, and why.

2. Tell us about your most memorable culinary experience.

3. If you had a friend from out of town visiting your area, what are the top three sights (or experiences) you would take them to see, and why?

Closing date for applications is 9am on Monday 27 January, 2025.  

Jon Baines Tours is an equal opportunity employer. We welcome applications from candidates of all backgrounds and encourage applicants to inform us of any reasonable adjustments they may need for the interview process.

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